The Power of Celebrity

About a month ago, Alice Roberts, the famous broadcaster, author and academic, shared my poem, ‘The Last Carry’, on Bluesky. It jumped from 650 to 850 likes in a day. Dozens of people followed me. Was any of this relevant or lasting? Was it just a momentary hit?

Well, I sold several copies of my books on the back of her act, as did HappenStance Press, my publisher. And then those new followers have since struck with me. Moreover, there's one key thing that they have in common: none of them are so-called poetry people. All of them are from beyond the bubble, and now they're all reading the other poems that I post on BlueSky, often engaging with them.

In other words, the power of celebrity is huge when it comes to enabling poetry to reach out beyond the bubble. By simply sharing a poem on social media, famous people are breaking down barriers, inviting their followers to read verse in their daily lives. Of course, we're not proposing pop stars here, but instead cultural figures whose followers might well enjoy written poems if they get over the prejudices that were probably inculcated by Eng Lit GCSE and the dreaded National Curriculum.

This phenomonen may offer us a fresh, additional strategy for promoting the genre. I'd suggest it shouldn't be underrated when institutions are considering how best to promote poetry to a wider audience and readership. If they're actually, seriously, interested in doing so, that is...